Scaling Tech Businesses From Startup Through Growth
Operations consultancy and board advisory for scaling businesses.
A Founder's Caddie
A Caddie is a trusted advisor to a professional who helps guide that person to success.
We offer consulting services for tech startups and scale-ups with an ambitious mindset. From strategy development through to execution, we mentor, consult and do some of the heavy lifting to help you reach your business goals.
Whether you're preparing for fundraising, navigating a growth phase, or building the operational foundations to scale, we bring the experience of having done it before, multiple times, across different sectors.
Get in contactSpecialisms
People
Executive team development, organisational design, and scaling teams through growth phases.
Building the leadership capacity that lets founders step back from day-to-day operations.
Process
Governance frameworks, operational rhythms, and the systems that turn founder knowledge into repeatable processes.
From vision through to execution, building structure that scales.
Systems
Technology platform strategy and enterprise infrastructure.
Assessing what you have, recommending what you need, and implementing systems that support your ambitions to scale.
Operational Maturity Assessment for Founder-Led Businesses
Most founders hit a ceiling. The business that once ran on instinct and hustle now needs structure to scale. But where do you start?
This free assessment helps you identify exactly where you're stuck across six key dimensions of operational maturity:
- Decision clarity: can your team act without you?
- Role definition: does everyone know what they own?
- Process maturity: documented or tribal knowledge?
- Planning cadence: strategic or reactive?
- Financial visibility: insight or surprises?
- Founder dependency: could you take two weeks off?
Get Your Score
Answer 18 questions and receive a personalised breakdown of your operational strengths and the critical area to focus on first.
Founding Caddie
Joel Baynes
Scaling Consultant, Startup Mentor, NED & Board Advisor
Joel's expertise spans 20+ years across marketing technology, data science, entertainment and government sectors. In previous roles he has had responsibility for full business operations to include client services, partnerships, advanced data and analytics, development, tech and delivery.
He enjoys joining the dots. Designing and implementing new teams, systems and partnerships. He often plays the role of a catalyst, an evangelist, building relationships that help make stuff happen, and drives business and people growth.
Expertise
Testimonials
Joel changed my outlook on how a business should operate effectively. I have learnt more under his guidance than anyone I've worked with previously. A mix of strategic advice and hands on actions are a combination I can not recommend highly enough.